Games.com's 2011 social gaming predictions: Mobile, 3D, MMOs and more

For social gaming, 2010 was a roller coaster ride with stories of ups and downs almost weekly. In the end, it turned out to be a year that witnessed some truly wonderful games, so everyone was a winner, really. But now it's time to look forward to a year that will surely be rife with change. And like any self-respecting journalists and bloggers would, we gaze into the future with wild theories, educated guesses and speculation. We give you Games.com's Predictions for 2011.

facebook game predictions 2011
Social = Mobile
If you thought the slew of social games-gone-mobile like FarmVille for iPhone and Mafia Wars across iOS, Android Blackberry and webOS was a step forward in 2010, just wait for what's to come. While major developers like Zynga, Playfish and Playdom have all started to expand to mobile devices using their existing games like My Empire and Social City, 2011 will see many more original mobile social games--just look at games like Raise the Village. (Bonus prediction: Zynga's recent cross platform strategy using mobile browsers might take off elsewhere.)

Find the rest of our predictions for 2011 after the break.

facebook game predictions 2011
Faster, Prettier Games
It's inevitable, really. With games like Godswar Online and the upcoming EA Sports PGA Tour for Facebook, both of which in full 3D, it's almost certain that there will be more where that came from. The two technologies that will be most responsible for this are HTML5 and the Unity Engine. The former being the next step in how websites are created, HTML5 can do things that Flash can without the need for Flash at all. (Just take a look at what's possible with HTML5.) The Unity Engine, however, is much like Flash in that its software through which developers can create browser games. But in detailed, appealing 3D that can run smoothly in websites without extra downloads (i.e. Facebook). Not to mention that developers are getting much better with Flash (take CityVille, for instance).

facebook game predictions 2011
CityVille Can't Stay on Top Forever
As much as some of us here at The Games.com Blog love CityVille, there's no way it's going to last forever as the top Facebook game. Sure, FarmVille was on top for months, but it too fell from its ivory tower made of Zynga Game Cards. Admittedly, the game isn't doing anything that's seriously groundbreaking, which means a game that does city building better could have a chance at dethroning CityVille. But good luck competing with both the Zynga name and its pool of over 100 million potential players. It's sad to say that, if anything, it will probably be another Zynga game that topples CityVille.

facebook game predictions 2011
Ads, ads, and more ads-Oh, my!
Some social games have more players monthly than most countries have people living in them. As big wigs in the advertising world would say, "That's a lot of eyeballs." With huge companies like McDonalds and Coca-Cola along with big-time rappers such as Dr. Dre getting into the game early, it's only natural that the rest of corporate America is itching to dig its pickax into the social gaming gold mine. That said, advertising in social games could become as second nature as, say, viral marketing has become in the world of YouTube (we've all seen the Old Spice Man).

facebook game predictions 2011
Is Zynga Creating its Own Network?
If eight major purchases in the last eight months and its most recent weren't hint enough, then we'll say it now. More than likely, this is what Zynga is ultimately up to. Zynga CEO Mark Pincus even came forthright in saying that his vision for the future of gaming is a "dog-activated world." Now that we've squashed all doubt, one question remains: What does it mean? Well, it could mean a lot of things, but most importantly is that it could spell independence from Facebook for Zynga.

facebook game predictions 2011
Hey Guys, Check Out Our "Game"
You've seen them already. Out there, just waiting to trick you, thinking what you just clicked on will be a remotely entertaining or enjoyable experience. Advergames. Instead of partnering with major developers, some companies pushing products are saying to themselves, "You know what, screw working with an experienced game developer. I'll make my own game. How hard can it be?" And what we get is a quasi-game, a series of Flash animations and a few clickable buttons designed for one purpose: to show us how cool Product X is and that we should totally buy it immediately.

facebook game predictions 2011
There's an MMO in my Facebook
There are now at least two full blown massively mutliplayer online games (MMO) currently on Facebook, Godswar Online and Milmo. While browser-based MMOs have existed for over a year if not longer, this will be the year when the lines between Facebook game and MMO blur. The two genres are too similar not to. Both are free to play, involve transactions for individual virtual goods or boosts and can now run right within Facebook. However, the Facebook game genre-bending likely won't stop there. With a full 3D golf game (see above) coming to Facebook, who is to say other types of games can't?

facebook game predictions 2011
The Big Will Undoubtedly Get Bigger
Call us pessimistic, but it's just how things work, people. Companies like Zynga are attracting over half of the social gaming market's audience. Numbers like that are tough to crack even for other juggernauts like PopCap who have all but ruled the casual gaming space with Bejeweled, Peggle and Zuma. Even Disney--you know, the guys who thought up Mickey Mouse?--are having trouble competing with them through Playdom. Zynga is likely going to be on top for a long, long time. The question of the day will remain, "Who is number two?" with companies like EA's Playfish, CrowdStar, PopCap and Playdom battling fiercely for second best.

facebook game predictions 2011
Facebook Will Be Our Friend Again
As much as it looked like it was working against us in 2010, Facebook could turn a new leaf this year. In fact, it already has. Just in the second half of 2010, Facebook created an entire games engineering team dedicated to making Facebook better for us social gamers. Not to mention that even more recently the 600-million strong social network hired a social games partnerships director to keep developers like Zynga happy (pictured right). It's too bad that its already looking to grow beyond Facebook. Maybe the two can cut another deal?

Disney-owned social game studio Three Melons suffers layoffs

Disney has had quite a time getting used to the whole "Facebook" thing. The next of the company's troubles--or rather its employees--is a series of unfortunate layoffs that have struck Three Melons, one of Playdom's social game studios. Gamasutra reports that, according to an anonymous source, "30 people and counting" have been affected in the Buenos Aires, Argentina-based studio.

Playdom, snagged by Disney last year for around $763 million, bought Three Melons just months before being acquired, and conducted the layoffs through Disney's Interactive Media Group. "As part of our ongoing strategy to best position the Disney Interactive Media Group for success in digital media, we continually evaluate and refine our business," Disney told Gamasutra. "As part of this process we've made targeted layoffs within the division."

Three Melons, known best for a Facebook game called Bola! that enjoys 1.9 million monthly players, employed 45 people in March 2010, according to Gamasutra. (We sure hope the studio made quite a bit of hires before today's terrible news.) This news follows analysts recently playing doomsayer over Disney and Playdom's place in the social games business. Disney didn't reveal what will happen to Three Melons after the layoffs were through, though some "good luck" wishes are in order.

With layoffs beginning within its network, how do you Disney and Playdom fit into the larger social gaming puzzle? Which Disney or Playdom game would you miss most on Facebook?

Playdom searches for further success with Gardens of Time for iPad

Warning: This is one of those news pieces that you'll read and think, "Shouldn't I have read this months ago?" Playdom has finally launched Gardens of Time for the iPad, a long overdue expansion of its most popular Facebook game. The 9 million monthly and 2 million daily player-strong game will now likely gobble up the App Store, because it's completely free to play.

While that likely means the iPad version of the game is limited by the same design choices of the Facebook version (Energy, namely), that doesn't make the news any less exciting. Well, the game is also independent from the Facebook version, which could be a bummer for some. However, this version of Gardens of Time sports OpenFeint, Game Center and Facebook support.

The game will play out largely similar to the Facebook version in that you're the newest recruit to the Time Society, and it's up to you to recover misplaced objects in time and restore them to their respective gardens ... of time. As players complete the numerous hidden-object puzzles, they'll acquire new items to decorate their gardens with and thus unlock more locales to search. Well, showing off you garden to your friends is an added bonus.

This version of the game also allows players to challenge their friends in timed hidden-object matches. But really, we're just excited about getting to touch objects rather than click. We imagine the "ah-ha!" moments are so much cooler when you get to touch the objects with the finger you raised in the air in excitement, you know, if you own the $500 gadget.

Club Penguin fires a salvo of fun with Puffle Launch for iPhone [Video]

Parents, secure the iPhones and iPads. If Club Penguin isn't going to slide onto Facebook anytime soon, we'll take the next best thing: the iPhone. Puffle Launch, first released as a mini game within the kids world of Club Penguin over a year ago, launches onto iPhone tomorrow, Sept. 15. The game, which will be available for the paltry price of $.99, puts players in control of Daredevil, one of the many Puffles available in the existing Disney-owned web game.

Just like in Club Penguin, kids can fire Daredevil from a cannon, careening into obstacles and collecting Coins. Better yet, those Coins can be transferred to kids' existing Club Penguin accounts to buy new items from the web game's store. As players advance through the game's many daring and dangerous aerial courses, they will eventually have to face the Crab Boss.

According to a Club Penguin representative, Puffle Launch is already played by 150,000 kids daily, and a new Puffle is adopted every second in the kid-friendly virtual world. (That amounts to more than 20 million of the little balls of love adopted in 2011 already!) With statistics like that, color us baffled as to why Club Penguin has yet to hit Facebook, especially considering the amount of preteens that are already active on the social network.

Hopefully, this is just the beginning of Club Penguin's expansion beyond its little home on the web and onto new platforms (aside from Nintendo's stable of consoles). Check out the game's trailer below, but you might not want to show the kids just yet, unless you're willing to buy it on every iOS device in the house.


Are you excited that Club Penguin has finally made it to iOS? Where or how else would you like to see the Club Penguin franchise go?