Ironic Choice of Music in Kinect ad

You might recognize the riff.
Vid-1
(sorry the original was taken down)

Its the song used in this Kinect ad
Vid-2

lets look at the lyrics shall we?

The tune is called "Natural's not in it" by "Gang of Four"

The problem of leisure
What to do for pleasure
Ideal love a new purchase
A market of the senses
Dream of the perfect life
Economic circumstances
The body is good business
Sell out, maintain the interest
Remember Lot's wife
Renounce all sin and vice
Dream of the perfect life
This heaven gives me migraine
The problem of leisure
What to do for pleasure