Have Facebook's platform policy changes killed free cash promotions?

At the end of July, Facebook changed their platform policies (rules that regulate the actions developers can take in their Facebook applications / games), and mostly for the worse. TechCrunch caught onto the changes today, and let me tell you: they reek of fear. One particular change seems to completely eliminate the ability for developers to cross-promote their applications across a wide variety of social networks, as developers are now told:

"Apps on Facebook may not integrate, link to, promote, distribute, or redirect to any app on any other competing social platform."

Let's put this more simply. Let's say a game that's available on Facebook also happens to be available to play on Google+ Games. If that developer mentions Google+ Games at all within the Facebook proper app, Facebook will now apparently block or remove the app from the site altogether. Our first reaction (that which makes perfect sense) is that this is Facebook corporate's attempt to stop all references of Google+ Games specifically from infiltrating the minds of players, to keep users right where they are (and keep the money flowing into its pockets). It looks like Facebook isn't entirely confident in its own abilities to combat the new social gaming platform after all.

The more interesting change, though, comes elsewhere, as the rules surrounding rewards of free virtual currency and items have changed. Here's the updated listing:

    Applications may reward users with virtual currency or virtual goods in exchange for user actions that do not involve third parties, but rewards for user actions that involve third parties must be powered by Facebook Credits by integrating Facebook Credits offers.

    For example, you may not reward users with virtual currency or virtual goods in exchange for any action in which personally identifiable information is shared with a third party, you may not reward users with virtual currency or virtual goods in exchange for third party downloads, such as toolbars or ringtones, and you may not reward users with virtual currency for engaging in passive actions offered by third parties, such as watching a video, playing a mini-game, or taking an anonymous poll.


See that last sentence? If you're like me, the first thing that comes to mind might be something along the lines of FarmVille's many, many free Farm Cash promotions. The question then becomes whether or not these have now been blocked. Technically, users do watch videos and answer poll questions anonymously, and are rewarded with virtual currency for doing so, but since Zynga now deals in Facebook Credits, does that really violate the terms of this new Platform Policy? In typical legal speak, it's hard to really decipher exactly what's being said here, but it's definitely something to think about.

If Facebook continues to limit the possible actions of game developers, aren't they effectively pushing them into the arms of another host (I hear Google+ Games looks nice this time of year)? Sure, Zynga's locked in for a bit of the long haul, but what of other huge developers like EA/Playfish or Disney/Playdom? I'm reminded of the phrase "don't bite the hand that feeds," but we'll just have to wait and see if developers decide to actually bite back.

Facebook gets called out, redefines its top games of 2011 list

Were you as surprised as we were when Facebook dubbed Playdom's Gardens of Time the "most popular Facebook game of 2011?" As it turns out, we certainly weren't the only ones, as TechCrunch plainly called the social network out on its methodology (which we, too, questioned). Facebook almost immediately added a disclaimer describing how it arrived at the list in detail.

"This list was compiled by looking at the top games on Facebook with more than 100,000 monthly active users and giving priority to those games with the highest user satisfaction scores," the addendum reads on the Facebook blog. "The result is a list of the games that received the most user recommendations in 2011."

But EDGE reports that Facebook has recently renamed its list entirely from the "Most Popular Games in 2011" to the "Top Recommended Games of 2011." While this reflects Facebook's methodology much more accurately, it's interesting to see the company backtrack after such a heated response. For one, it speaks volumes to how seriously end-of-year lists are taken.

However, it also speaks to Facebook's motivations for creating its end-of-year list this way. Rather than simply highlight the games with the most monthly or daily players, the company took this chance to highlight its own recommendation features as a tool for viral game growth and discovery. More importantly, this was a golden opportunity for Facebook to deter popular opinions of Zynga domination on the platform, and to promote diversity among developers. If only it were upfront about that from the start.

What did you think of Facebook's original list, and how about now that the company has backtracked a bit on it? What was your favorite Facebook game of 2011?

Facebook working to bring Credits to mobile browsers [Rumor]

The rumored Project Spartan, Facebook's HTML5-centric effort to escape the App Store via your phone's web browser, could make bookoo bucks. Bloomberg reports that, according to three unnamed sources, Facebook is in talks with developers in an effort to bring Facebook Credits to mobile browsers. Couple a mobile version of Facebook--complete with support from app and game developers including the omnipotent Zynga--and a payment platform to support shopping within those games, and Facebook becomes its own mobile app company of sorts.

Purchases made within Facebook-connected apps downloaded from the App Store or Android Market don't provide Facebook with the 30 percent cut it enjoys on the web, thanks to Facebook Credits. So, it only makes sense that, if the company is focused on a mobile browser-based Facebook offering, that its cash cow would be included. Speaking of cows, it's rumored that Zynga is working on a number HTML5-based versions of its hit games, including FarmVille, for this new mobile browser Facebook.

Bloomberg event hints at an upcoming change to how new apps and games might be discovered on the web version of Facebook. Citing more unnamed sources, Bloomberg reports that Facebook might soon have a separate News Feed solely for posts related to Facebook games and apps that will appear on the right side of the browser window. We've contacted Facebook for comment.

Do you believe that Facebook is working on a brand new approach to mobile? How do you think Facebook games on the whole will be affected?

Will the infamous 'Add Me' page be but a memory, thanks to Zynga?

Update: Thanks to a few of our awesome readers, we've learned that the "Zynga Recommended Friends" feature is live. You can access it and make the change right here. However, it appears that this option is simply to opt out of features like FarmVille Friends and Building Buddies. However, Zynga game-wide recommended friends is still a possibility in the future.

Man, and we just made all of those "Add Me" pages! Fansite CE Gamers reports that Zynga will soon (or already has) roll out a feature known as "Zynga Recommended Friends." This will allow the developer to recommend friends for you--regardless of whether they're your Facebook friends--based on your level, mutual (in-game) friends.

In essence, this is FarmVille Friends, but across all Zynga games. CE Gamers provides the below screen shot, but it's unclear where this image comes from exactly, as the Zynga home page does not have a log-in option that we're aware of. And RewardVille only allows log-ins via Facebook with no customization options. Our best guess is that this is part of the upcoming Project Z initiative, which will supposedly a Zynga games network outside of Facebook ... but powered by Facebook.

However, here's the thing: According to this screen shot, Zynga friends that aren't Facebook friends with you will have access to your public profile. That's all well and good for those who know how to put their profile on lockdown, but what about those who don't? And while it appears that you'll be able to opt out of recommendations, you may still receive them from Zynga. Just think--soon, you might not have to get lost in 2,500 comment-long threads, all with the same words: Add Me!!!11!11!!!1
Zynga Recommened Friends

Would you prefer to have Zynga recommend friends for you? Is Zynga going too far with your privacy, should you opt in?

Could Zynga really double its paying fans? CrowdStar's CEO thinks so

Sure, it's shattered every other record out there, so why the hell not? It Girl maker CrowdStar's CEO and OpenFeint chairman (busy guy) Peter Relan agrees when asked whether CityVille creator Zynga could truly double its paying base of players. If you remember from last week, company CEO Mark Pincus made the bold claim during a presentation to investors in Boston.

According to Relan, this could happen one of two ways: Either Zynga simply grows to engross 300 million unique monthly players (the number of Facebookers is slowly nearing 1 billion globally), or somehow get more like 4 to 5 percent of its existing players to start paying up. Even with the norm for paying players being 2 to 3 percent, this would be quite the challenge for the company, which is poised for its initial public offering this week.

"Could 30 percent [of Facebook users] play Zynga games over time? Yeah," Relan confidently replies. "That doesn't seem like a 60-70 percent number, right? I think [the latter] one is trickier, and not so easy. But I think that the definition of paying will change. I think advertising may become a bigger portion of their revenue, because often times when you have scale--people are not pulling out their credit cards--you can stick ads in front of them and they become monetized users in that way."

As for whether Zynga's current valuation of $6 to $9 billion is crazy, the CrowdStar chief's opinion seems to have changed since Zynga first revealed it would go public. "I think the $20 billion one was a little suspect," Relan admits. So, if it's really in that range [between $6 and $9 billion], I don't think it's totally out of whack. The fact of the matter is that they are the dominant--by far--player in the US social gaming market. And that's a position, as long as Facebook's alive, unlikely to be challenged."

However, Relan spoke to the famed Facebook game maker's internal culture. "[Zynga] has got a 'take no prisoners' style, and that works very well as long as the performance is there." We'll see whether the performance is there this weekend, no doubt.

Will Zynga raise $1.15 billion when/if it goes public this week? For how long can the social games giant keep this up, and could it really grip 30 percent of Facebook users worldwide?

Keep the little ones off of Facebook: MokoFarm is FarmVille for kids

You love them to tears, but your kids want shut the heck up about FarmVille. And what (good) parent wants their toddler on Facebook? MokoMomo Interactive has released MokoFarm for the iPad for $1.99 on the App Store. This game is said to give kids the FarmVille experience and might teach them a thing or two in the process. And near everything in the game is touchable.

And we all know your kids like to touch things--you put those plastic things on the outlets around the house for a reason. MokoFarm doesn't look like it's limited by the boundaries of normal social games like energy or lengthy time constraints. However, kids can also share their farm creations through their parents' Facebook accounts. According to MokoMomo, the game is narrated to help the younger folks learn new words.


Of course, the common FarmVille-like tropes are all present like buying animals, crops and new buildings to deck out the farm. That said, nearly every piece of content, including the animals, appear to be interactive. Kids can tap the windmills to make them spin, touch trees to shake their leaves and tap critters to make them run. Your tike can even take pictures of his/her farm to send to you. Sure, it's no FarmVille, but for what it's worth it looks pretty darn close.

Disney-branded Facebook games coming in 2012, Playdom head says

Can we all just say, “finally?” During a panel named “The Rise of Social Games” at the f8 Facebook Developers Conference in San Francisco, Disney Interactive and Playdom head John Pleasants revealed that two to four Facebook games surrounding Disney xd brands will hit Facebook in 2012. The general topic of the panel was the fact that branded social games are taking off.

Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.

Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we’ve come to love.

Honestly, we’re surprised this didn’t happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn’t get into why it’s taken this long for disney channel games to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.

Gnome Town, which Playdom launched in the summer–and we enjoyed quite a bit–peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company’s name, according to Pleasants. “We think it’s an advantage, if you put game play first,” Pleasants said.

It’s comforting to hear this emphasized by these developers. (Kabam’s Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.

Disney-branded Facebook games coming in 2012, Playdom head says

Can we all just say, “finally?” During a panel named “The Rise of Social Games” at the f8 Facebook Developers Conference in San Francisco, Disney Interactive and Playdom head John Pleasants revealed that two to four Facebook games surrounding Disney xd brands will hit Facebook in 2012. The general topic of the panel was the fact that branded social games are taking off.

Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.

Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we’ve come to love.

Honestly, we’re surprised this didn’t happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn’t get into why it’s taken this long for disney channel games to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.

Gnome Town, which Playdom launched in the summer–and we enjoyed quite a bit–peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company’s name, according to Pleasants. “We think it’s an advantage, if you put game play first,” Pleasants said.

It’s comforting to hear this emphasized by these developers. (Kabam’s Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.