"I think [social game monetization in Europe] is going be even better for us than it is in North America, because there is less competition. One of the reasons why Playdom is expanding to European social networks now is that we were the major player on Myspace for a very long time same as Zynga had Facebook all to themselves. When you are one of the first few developers on a social network the revenues are just insane. I think it is going to be the same on StudiVZ or Netlog. One example why we think the expansion is going to be successful is our revenue on Orkut."
-Playdom's International Operations head Lloyd Melnick explains why the company is eager to expand to Europe in an interview with Social Games Observer.
Hiển thị các bài đăng có nhãn Adult Swim Games. Hiển thị tất cả bài đăng
Hiển thị các bài đăng có nhãn Adult Swim Games. Hiển thị tất cả bài đăng
Thứ Năm, 9 tháng 2, 2012
Thứ Hai, 6 tháng 2, 2012
Facebook users: 55% play social games, 19% say they're addicted
Lightspeed Research has released a new survey on Facebook users, and -- to no surprise -- 53% of the respondents say they play social games, and -- a little more surprising -- 19% admit that they're 'addicted' to social games. If you were wondering whether you should start up a FarmVille 12-step program, this might be the ammo you need (along with this awful story about a serious social game addiction).
Other noteworthy stats from the Facebook user survey include:
- 55% play social games daily
- More than half of the Facebook users (53%) had played a social game
- Women are more likely to play and get 'addicted' to social games.
- More than half of Facebook users have up to 10 friends playing the same social games together
- Most people say they play 'for fun' (79%)
- 12% of all social games are played on mobile
- 20% of Facebook gamers have paid cash to get rewards/benefit
- Men are more likely to pay cash for rewards/benefits than women
Are you addicted to social games?
Yes!Not sure.No way.
VoteView ResultsShare ThisPolldaddy.com
See more detailed information on the survey after the jump: It's game on for Facebook Users
More than half of Facebook users play games and 19% are 'addicted'
New York, 13 September 2010: The latest findings from leading online market research provider Lightspeed Research (www.lightspeedresearch.com) highlight the growing importance of social games for Facebook users. More than half (53%) of the Facebook users surveyed had played a social game, with two thirds (65%) starting to play in the last year including 13% in the last month. 19% of social gamers considered themselves 'addicted.'
Not only do more women have a Facebook account than men (75% compared to 63%) but they are more likely to play social games and to consider themselves 'addicted' to them than men (21% vs 17%). 22% of 18-34 year olds can't break the social gaming habit, but the figure is only slightly less for 35-54 year olds (18%) and 55+ (15%).
More than half of Facebook users (55%) have up to 10 friends playing the same social games as them. Truly "social", 59% of social gamers have invited their friends to join them, and 15% have also invited strangers. Being invited by a friend was cited by 37% of the game players as the reason they started social gaming. Other common introductions include finding the game themselves (27%) and a recommendation (17%). Only 6% started playing as a result of seeing the game advertised.
55% play social games daily
Most respondents (63%) play one to two different social games at least once per week, but 14% play five or more. While just over one third (27%) play their social game(s) daily, 28% play theirs several times per day. The majority (65%) play for up to 30 minutes in an average social game session, but 27% play for 30-60 minutes at a time. 8% play for more than one hour in an average session. Interestingly, those aged 55+ are more likely to spend more than 30 minutes playing per session than 18-34 year olds (43% vs 26%).
Social games for fun, competition and stress relief
The reasons respondents gave for playing include for fun (79%), to pass the time (44%) or to relieve stress (36%). Women are more likely to play for fun (82% % vs. 77% of men), or for stress relief (40% vs. 32% of men).
Gaming isn't just restricted to computers, with 12% of social games players having played on their mobile. This proportion increases to 19% for 18-34 year olds.
Monetising social games
Many social gamers are motivated to interact with brands to get rewards for their games, with 39% having responded to some kind of marketing activity to get game rewards – 20% have signed up to a new game to get rewards; 19% have clicked on an advert to get rewards; 16% have signed up to a newsletter; 13% to a free offer and 3% to a new credit card for game rewards. Those aged 18-34 are most likely to have done one of these things at 43%, followed by 39% of 35-54 year olds and 29% of those aged 55+. Men are more likely than women to do all these things (42% have done at least one compared to 35% of women).
Facebook social gamers (20%) have also paid cash to get game rewards/benefits. This is something men are more likely to do (23% vs 17% of women). Of these, 48% used PayPal, 34% a credit card and 31% used Facebook credits.
26% of respondents also said they are more likely to buy products belonging to a brand/company that has sponsored or advertised in social games. With more men saying this than women, this could be an effective strategy for brands targeting men.
Naor Chazan, Marketing Director of Lightspeed Research Americas, says: "With half of Facebook users aged 18 and over participating in social games, the popularity and potential influence of online games is huge. Having witnessed successful in-game branding sponsorships from 7-Eleven, Microsoft and Honda, social games offer a new and exciting way to engage with existing and potential customers."
Other noteworthy stats from the Facebook user survey include:
- 55% play social games daily
- More than half of the Facebook users (53%) had played a social game
- Women are more likely to play and get 'addicted' to social games.
- More than half of Facebook users have up to 10 friends playing the same social games together
- Most people say they play 'for fun' (79%)
- 12% of all social games are played on mobile
- 20% of Facebook gamers have paid cash to get rewards/benefit
- Men are more likely to pay cash for rewards/benefits than women
Are you addicted to social games?
Yes!Not sure.No way.
VoteView ResultsShare ThisPolldaddy.com
See more detailed information on the survey after the jump: It's game on for Facebook Users
More than half of Facebook users play games and 19% are 'addicted'
New York, 13 September 2010: The latest findings from leading online market research provider Lightspeed Research (www.lightspeedresearch.com) highlight the growing importance of social games for Facebook users. More than half (53%) of the Facebook users surveyed had played a social game, with two thirds (65%) starting to play in the last year including 13% in the last month. 19% of social gamers considered themselves 'addicted.'
Not only do more women have a Facebook account than men (75% compared to 63%) but they are more likely to play social games and to consider themselves 'addicted' to them than men (21% vs 17%). 22% of 18-34 year olds can't break the social gaming habit, but the figure is only slightly less for 35-54 year olds (18%) and 55+ (15%).
More than half of Facebook users (55%) have up to 10 friends playing the same social games as them. Truly "social", 59% of social gamers have invited their friends to join them, and 15% have also invited strangers. Being invited by a friend was cited by 37% of the game players as the reason they started social gaming. Other common introductions include finding the game themselves (27%) and a recommendation (17%). Only 6% started playing as a result of seeing the game advertised.
55% play social games daily
Most respondents (63%) play one to two different social games at least once per week, but 14% play five or more. While just over one third (27%) play their social game(s) daily, 28% play theirs several times per day. The majority (65%) play for up to 30 minutes in an average social game session, but 27% play for 30-60 minutes at a time. 8% play for more than one hour in an average session. Interestingly, those aged 55+ are more likely to spend more than 30 minutes playing per session than 18-34 year olds (43% vs 26%).
Social games for fun, competition and stress relief
The reasons respondents gave for playing include for fun (79%), to pass the time (44%) or to relieve stress (36%). Women are more likely to play for fun (82% % vs. 77% of men), or for stress relief (40% vs. 32% of men).
Gaming isn't just restricted to computers, with 12% of social games players having played on their mobile. This proportion increases to 19% for 18-34 year olds.
Monetising social games
Many social gamers are motivated to interact with brands to get rewards for their games, with 39% having responded to some kind of marketing activity to get game rewards – 20% have signed up to a new game to get rewards; 19% have clicked on an advert to get rewards; 16% have signed up to a newsletter; 13% to a free offer and 3% to a new credit card for game rewards. Those aged 18-34 are most likely to have done one of these things at 43%, followed by 39% of 35-54 year olds and 29% of those aged 55+. Men are more likely than women to do all these things (42% have done at least one compared to 35% of women).
Facebook social gamers (20%) have also paid cash to get game rewards/benefits. This is something men are more likely to do (23% vs 17% of women). Of these, 48% used PayPal, 34% a credit card and 31% used Facebook credits.
26% of respondents also said they are more likely to buy products belonging to a brand/company that has sponsored or advertised in social games. With more men saying this than women, this could be an effective strategy for brands targeting men.
Naor Chazan, Marketing Director of Lightspeed Research Americas, says: "With half of Facebook users aged 18 and over participating in social games, the popularity and potential influence of online games is huge. Having witnessed successful in-game branding sponsorships from 7-Eleven, Microsoft and Honda, social games offer a new and exciting way to engage with existing and potential customers."
Thứ Tư, 26 tháng 10, 2011
Dance Central (360)
What is it? The sequel to my second favourite game on Kinect (Child of Eden 4 Lyfe, yo).
Should you care? If you have Kinect, and friends, then yes.
Should you care? If you have Kinect, and friends, then yes.
Thứ Tư, 21 tháng 9, 2011
Adult Swim Games Arcade brings some shock and awe to Facebook
Robot Unicorn Attack -- the most magical game of all time -- and its darker twin, Heavy Metal, now have company as their developer, Adult Swim Games, has finally decided to launch a stable of their games on Facebook yesterday.
Adult Swim, a cable network (on the same channel as the Cartoon Network) known for dozens of high-quality absurdist and shock comedy shows, runs a games portal that houses over a hundred absurdist and shock comedy online games. (However, there's no overlap between the two in terms of content. That is, you're not going to get a Robot Unicorn Attack show, or a Venture Bros. game, no matter how badly you want one.) Now a fraction of that portal is accessible via Facebook.
To give you an idea of what you'll be walking into, they've got titles like "Five Minutes to Kill Yourself Wedding Day", "Amateur Surgeon", "Pole Dance Party", "Death Row Diner", and "Radioactive Teddy Bear Zombies". Of course, Robot Unicorn Attack is also there, but it's only linked there, since it was released last September as a separate app.
Adult Swim Games Arcade view all games
This new arcade app currently contains 21 games categorized along 6 genres: Action, Adventure, Twitchy, Shooter, Puzzle, and Classic. If you're wondering what "Twitchy" means, it describes games where reaction time is of utmost importance.
Adult Swim Games arcade
Unlike your usual new Facebook game launch, all of these games have stood the test of time on the Adult Swim Games website. However, the arcade app itself is currently in beta, so if something breaks or you've got a kerfuffle, shoot them an email at games@adultswim.com.
Click here to play Adult Swim Games Arcade on Facebook now >
Do you find Adult Swim Games disturbing or awesome? Have you ever seen an Adult Swim show? Sound off in the comments. 1 Comment
Adult Swim, a cable network (on the same channel as the Cartoon Network) known for dozens of high-quality absurdist and shock comedy shows, runs a games portal that houses over a hundred absurdist and shock comedy online games. (However, there's no overlap between the two in terms of content. That is, you're not going to get a Robot Unicorn Attack show, or a Venture Bros. game, no matter how badly you want one.) Now a fraction of that portal is accessible via Facebook.
To give you an idea of what you'll be walking into, they've got titles like "Five Minutes to Kill Yourself Wedding Day", "Amateur Surgeon", "Pole Dance Party", "Death Row Diner", and "Radioactive Teddy Bear Zombies". Of course, Robot Unicorn Attack is also there, but it's only linked there, since it was released last September as a separate app.
Adult Swim Games Arcade view all games
This new arcade app currently contains 21 games categorized along 6 genres: Action, Adventure, Twitchy, Shooter, Puzzle, and Classic. If you're wondering what "Twitchy" means, it describes games where reaction time is of utmost importance.
Adult Swim Games arcade
Unlike your usual new Facebook game launch, all of these games have stood the test of time on the Adult Swim Games website. However, the arcade app itself is currently in beta, so if something breaks or you've got a kerfuffle, shoot them an email at games@adultswim.com.
Click here to play Adult Swim Games Arcade on Facebook now >
Do you find Adult Swim Games disturbing or awesome? Have you ever seen an Adult Swim show? Sound off in the comments. 1 Comment
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